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Font in use for the logo: Neue Haas Unica by Toshi Omagari.
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Slogan. Verwendete Schrift: Neue Haas Unica von Toshi Omagari.
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Alternative design
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Door signage
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Business card. The logo can be used with or without a frame, depending on context and surroundings. When applied in a setting that naturally creates a visual frame—such as the business card—the frame is not necessary. In larger, more open applications like door signage, the frame helps position the logo within the space.
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Process
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More process
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Logo on tape machine
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Conceptual idea behind the logo
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Possible application, visualization
A look inside Serpentine Records
Challenges & Solutions
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Goals | Challenges | Solutions | Learnings
To arrive at the final logo, it took many attempts, experiments, and the exploration of different visual ideas (see above “Process”). The effort was worth it: The logo is convincing as an independent figurative mark, is scalable down to the smallest sizes, and has a high recognition value. And most importantly: The client is extremely satisfied with the result.
Goals | Challenges | Solutions | Learnings
To arrive at the final logo, it took many attempts, experiments, and the exploration of different visual ideas (see above “Process”). The effort was worth it: The logo is convincing as an independent figurative mark, is scalable down to the smallest sizes, and has a high recognition value. And most importantly: The client is extremely satisfied with the result.
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“Of all the achievements of the human mind, the birth of the alphabet is the most momentous.”
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